Shoulda hired me

Apparently nobody over at Zest or the design agency Zest hired knows anything about bikes, or, for that matter, any people who know anything about bikes. See those little metal round things on the downtube? The threaded holes? Yeah, those are water bottle bosses, and that’s where you connect the water bottle cage to the frame. Not 8 inches up the frame, just magically stuck there. Nice work, photoshopping genius.

Also, the mud sucks. It looks totally fake.

(found the ad in National Geographic Adventure, among others)